References
Marketing moments through a consumer's eye
![[Creative] Zipup: The Rent Ad That Makes Not Doing It Feel Like Losing](/notion/19ccfe2997c87c29.jpeg)
AdCreativeCopywriting
[Creative] Zipup: The Rent Ad That Makes Not Doing It Feel Like Losing
Rent is the biggest thing leaving your account every month, and it gives you nothing back. Zipup's Instagram ad only says 86% already pay by card, then nails it shut with "you're not still paying rent with zero benefits, are you?" Not one line about fees or perks.
![[App Push] Ably: Stealing Open Rates with an Idol's Channel Name](/notion/0f2741518efeebc4.jpeg)
CRMCopywritingApp
[App Push] Ably: Stealing Open Rates with an Idol's Channel Name
What if a push notification read '안녕하세요리센느원이입니다잘부탁드립니다' ("HelloI'mRESCENE'sWoniNiceToMeetYou")? Even non-fans would stop scrolling. Ably borrowed RESCENE member Woni's YouTube channel name, word for word, for a sale campaign push.
![[OOH] Musinsa×Zigzag: The Fake Feud That Sold Summer](/notion/82c258542dd77f62.jpeg)
CreativeAd
[OOH] Musinsa×Zigzag: The Fake Feud That Sold Summer
A coupon code named after your competitor? Musinsa and Zigzag's summer diss war turned out to be a game both of them won.