[App Push] Ably: Stealing Open Rates with an Idol's Channel Name
CRMCopywritingApp
Can you really boost push open rates just by raising the discount? Turns out the answer was in what your audience is watching right now.
![[App Push] Ably: Stealing Open Rates with an Idol's Channel Name](/notion/0f2741518efeebc4.jpeg)
What happened
- They copied the channel name exactly as it is, no spaces added
- Fans recognize it instantly, and everyone else stops to go "wait, what?"
- TL;DR: Stop them with a meme → Spark curiosity to tap → Convert with the sale
Why it works
- Point 1. Because the audience knows the meme, it reads like an inside joke from a friend, not an ad
- Point 2. A long string with no spaces stands out among short notifications
- One catch: memes expire fast. Miss the timing or the audience, and the same line is just spam